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About Me

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hello@apollinebethenod.com

Apolline-Bethenod_photo_profil

My CV

Technical sales – Project Manager PRP/Stem Cells Orthopaedics

Regen Lab SA (Switzerland)

Apr 2014 – Feb 2016 (1 year 11 months)

France and Belgium

Medical devices for the preparation of PRP and extraction of stem cells.
Projects/Clients/Technical Manager in France and Belgium in Orthopedic surgery, interventional radiology and sport medecine (private and public)

– Meet clients to broaden my customer base or do the sales and technical follow-up
– Attend surgical procedure and assist surgeons and nurses
– Work on European PRP and stem cells legislation
– Create marketing tools (sales pitch, patient leaflets, videos…)
– Increase our brand exposure (specialized press, lectures, science popularization)
– Organize and participate in congresses/workshops/symposiums
– Help some clients with clinical studies implementation and writing
– Participate to business strategy meetings and business development projects (e.g. submission of an application dossier for the European Grant project “Horizon 2020”)
Beside the work in human market, I also helped on the veterinarian market to include these innovative therapies in an animal pain management program.

Junior product manager

Orsco laboratoire vétérinaire, a Vetoquinol company

Jul 2012 – Dec 2013 (1 year 6 months)

Région de Lyon , France

Hygiene/Care range, complementary feed
 Marketing analysis (strengths/weaknesses, competitors and market analysis, way of
improvements, qualitative study in veterinary surgeons)
 Work on quality and production processes, update of products technical files
 Reformulation and galenic change of two pharmaceutical complementary feeds
Launch of 2 products in Europe & US:
 Work on a new multilingual labeling, rewriting of texts in accordance with European and US
regulation, DTP, evaluation of each country specificities
 Forecasts and subsidiaries’ purchase orders monitoring, project management, retroplanning
 New packaging: selection of suppliers, creation of a specific solution
 Work on technical documents (internal training) and marketing launch kit
Project Manager on the launch of five OTC products in supermarkets and hypermarkets:
Design of a new label for general public, price evaluation, consumer service implementation,
distribution contract / production / purchase order

Intern

Merial, A Sanofi Company

Apr 2011 – Oct 2011 (7 months)

Lyon, France

– creation of an european communication campaign for a canine NSAID PrevicoxⓇ(detail aid, comparative document, poster, consumers leaflet, iphone application)
– market analysis of the veterinary field
– improvement of the Previcox’ packaging
– creation of marketing tools (study report, detailing scheme, Q&A)
– bibliographical work on canine and equine NSAID

Work 100% in english

Skills

3D
0%
2D
0%
Marketing
0%

Languages

Native

Fluent

Basic knowledge